On April 6-8, 2011 “Lenexpo” will host “Holiday Decoration and city Advertisement 2011” Forum. The Event will be interested for both specialists and general visitors. The Forum is aimed at promotion and development of St. Petersburg advertising industry. Main Forum’s topics are based on the latest advertising trends such as technologies of holiday decoration, latest advertising opportunities and social advertising.

ORGANIZERS:  

St. Petersburg Committee for Press and Media Cooperation

State Unitary Enterprise “City Advertising Center”

North-West Branch of Russian Communicative Ardencies

JSC “Lenexpo”   

 Taking into consideration the importance of determined Forum’s topics, the Organizers have tried to make the most convenient conditions for the market players, facilitating the process of business cooperation and experience share.

 This year concept is based on the interactive exposition and business program:

• Ideas fair 
• Discussions: “Outside advertising city policy”, “Social advertising city policy”  

( A.Korennikov – the chairman of St. Petersburg Committee for Press and Media Cooperation);

• Round table discussions: “ Ideal Holiday Decoration – “ Difficult Issues of advertisement legislation” (brand-mobiles, social network advertising and etc), “Social advertising: main qualification categories”
• Social advertising Festival
• Contests: “St. Petersburg Social poster 2007-2010”; Students’ contest “The new look”;
• Awarding ceremony “Contribution to advertising” 

  

Besides, the leading field specialists will run workshops and seminars: “Internet events’ promotion and organization”, “Appropriate limits for social advertising”, “Evaluation of social advertisement’s effectiveness” and etc.

The section of transit advertising   will demonstrate the project of “The First Popular Television” and “Gorelectrotrans” State Unitary Enterprise - “Anti-jams advertising” – the innovative approach to social advertising”.  The project will be demonstrated in the real Trolleybus, placed inside the exhibition pavilion. The event will also offer a number of round –tables:

-          Actual formats of transit advertising; 

-          Modern transit advertising. International and St. Petersburg experience; 

-          How to save advertising budget and receive quality result? 

The action “Bus teleconference” will take place on April 6, 2011 in the Forum’s framework. Live Coverage from a regular passenger bus will connect passengers and Forum’s participants. It will help the advertisement society demonstrate new technologies. The  city citizens will be able to ask questions and discuss serious issues regarding the quality and quantity of city’s advertisement materials. 

“Open studio” will starts its trip from Vosstaniya Square. Bus# 7 will go along Nevsky prospect, University Embankment, Bolshoy prospect and will stop at “Lenexpo”. Exhibition and congress center.  The discussion will gather the representatives of St. Petersburg government, City’s advertisement center, journalists and passengers. The bus will be open to public.

“Holiday Decoration Ideas Fair” will become one of the key program events. The results will be announced on April 8^th. 

The winners of “The new look” and “St. Petersburg social poster 2007-2010” contests will also be announced on April 8, 2011.

The 3-day Forum’s program will end up with the awarding ceremony “Contribution to advertising”.